Trattamento dei dati personali: il garante vieta la pubblicità “personalizzata” basata sul legittimo interesse
TRATTAMENTO DEI DATI PERSONALI: IL GARANTE VIETA LA PUBBLICITÀ “PERSONALIZZATA” BASATA SUL LEGITTIMO INTERESSE di…
Manlio d’Agostino Panebianco
ABSTRACT: In the modern society, the interaction of mobile devices and Apps with human persons is changing the lifestyle and habits. Unfortunately, several times these changes are not adequately observed with a holistic perspective: if, on the one hand, this social and technological evolution can reduce social divide, on the other hand, it can increase the misunderstanding in relationships, due to a decreasing level of attention. These have impact on
individual life, and as well legal liability, especially when using personal devices and Apps in business relationships.
In the last three decades, economy and society radically changed, due to globalisation and technologies, and the interaction between people and ICT devices influences the development both of society itself, lifestyle, behaviours
and, as well, of technologies themselves. The result is that nowadays, each person is projected into the so-called “infosphere”1 (or “cyberspace”), and mainly living between the real and digital dimension2, with several changes hovering between consolidated knowledge and positive expectations.